Rawson Demographics: Population, Age & Income Profile (VIC)
Liveability Score
5.5/10Rawson has a medium demographic profile typical of Victoria suburbs
Key Facts
- Median Age
- 38 years (state avg)
- Median Household Income
- $1,354/wk (state avg)
- Families with Children
- 29.9% of households
- Home Ownership
- 66.2% own — 30.2% rent
- Postcode
- 3825
- Highest high-risk exposure
- 7.1% of land (surface flood)
Demographics Analysis
Rawson in Victoria reflects the broader demographic characteristics of the region. According to the Australian Bureau of Statistics (ABS) 2021 Census, the typical household in Victoria has a median weekly income of around $1,354, with a median age of 38 years.
The ABS reports that 29.9% of households in Victoria are couples with children, while 24.7% are couples without children. Lone person households account for 24.5% of households. This family composition data helps home buyers understand the neighbourhood character and amenity demand.
Home ownership rates in Victoria show that 66.2% of households own their home (with or without a mortgage), while 30.2% rent. These tenure patterns affect property turnover rates, rental demand, and neighbourhood stability — all important factors for home buyers evaluating Rawson.
Climate risk is an increasingly important factor for property buyers evaluating suburbs like Rawson. Different demographic groups face different climate exposure profiles — families may prioritise heat safety near schools, while retirees may be more concerned about insurance costs in flood-prone areas. Get an address-level climate risk report for your Rawson property to understand how climate projections may affect your investment.
Rawson (postcode 3825) is tracked in ClimateNest's suburb hazard model, which maps the share of the suburb's land exposed to each hazard at high and moderate levels. The suburb's highest high-risk exposures are surface flood (7.1% of land in high-risk zones), bushfire (6.5% of land in high-risk zones), extreme wind (5% of land in high-risk zones). Exposure is not uniform across Rawson — individual properties can sit well above or below these averages, so an address-level check is recommended before buying, selling or insuring.
Adaptation & Mitigation Actions
Strengthen Bushfire Preparedness
ImmediateImplement and maintain property-level bushfire preparedness measures, including creating defendable space, using fire-resistant building materials, and developing a household emergency plan.
Est. cost: $500 - $5,000+
Improve Stormwater Management
Near-termEnhance local drainage systems and promote permeable surfaces to better manage increased rainfall intensity and reduce localised flooding risks.
Est. cost: $1,000 - $10,000+
Promote Heatwave Awareness and Response
Near-termDevelop community awareness campaigns about heatwave risks and establish cool refuges or support networks for vulnerable residents during extreme heat events.
Est. cost: $100 - $1,000
Review Building Codes and Land Use Planning
Long-termEnsure local planning schemes and building regulations adequately address current and future climate risks, particularly for bushfire and flood resilience.
Est. cost: Variable (Council responsibility)
Community Bushfire Resilience Program
Near-termEstablish or support community-led initiatives focused on bushfire preparedness, education, and mutual support networks.
Est. cost: $500 - $5,000
Council & Emergency Services
Explore Rawson Risk Reports
View other climate risk assessments for Rawson:
Frequently Asked Questions
What is the population of Rawson?
Population data for Rawson comes from the ABS 2021 Census, the most recent national census. For the most current suburb-level population data, refer to ABS QuickStats or consult the Victoria state government's population projections. Understanding population trends helps home buyers assess housing demand, infrastructure investment, and neighbourhood character.
What is the median age in Rawson?
The median age for Victoria is 38 years according to the 2021 ABS Census, which serves as a reference point for Rawson. A younger median age often indicates more families and first home buyers, while older demographics suggest established households and potentially lower turnover. Both have implications for property demand and investment strategy.
What is the average household income in Rawson?
The median weekly household income in Victoria is $1,354 per week (ABS 2021 Census). Household income affects serviceability for mortgage lending, rental affordability, and the type of housing stock in demand within a suburb. Higher-income areas typically support stronger property values and faster capital growth. Combine demographic research with a climate risk report from ClimateNest for a complete property assessment.
What type of people live in Rawson?
The demographic profile of Rawson is broadly shaped by its location within Victoria. According to the ABS Census, 29.9% of households in the state are couples with children, while 24.7% are couples without children. The overall population of Victoria has a median age of 38 — use this as context when assessing the demographic character of Rawson.
What share of Rawson is exposed to high surface flood risk?
ClimateNest's hazard overlay maps 7.1% of Rawson in high-risk zones for surface flood, with a further 66.6% in moderate-risk zones. Suburb-level exposure is not uniform — individual properties can differ from these averages, so an address-level check is recommended.
Is Rawson Safe from Climate Risk?
Enter your address below for an instant climate risk assessment for Rawson, Victoria, covering flood, bushfire, sea level rise and more.
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